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Powered by artists. Built by experts.
Animation by Vasava
Who we are
We partner with leading
beauty and fashion creators
to develop and grow breakthrough brands.
Our model is based on sharing resources, in-house or with partners, allowing us to fast-track market entry by leveraging economies of scale and industry expertise.
We work with artists with renowned expertise and product knowledge to help build their dream brands. With endless passion, mastery, and insight into consumers’ desires, our artists are pre-qualified for success.
Our partnership with Great Bowery
Our partner, Great Bowery, delivers unique access and deep insights into the capabilities, ideations, and motivations of a large pool of world-class artists and talent currently under contract with Great Bowery for potential brand creation opportunities in beauty and fashion.
Great Bowery manages 300+ of the world’s most prominent beauty and fashion creators today and has an established track record for developing and managing artists who have successfully helped shape leading brands and built their own in both the beauty and fashion industries.
Great Bowery is a global Private Equity backed company with over 250 employees with offices in New York, London, Munich, and Sydney.
Who we are
Systemic
opportunity evaluation
We pre-qualify a recurring pipeline of talent through Great Bowery for new brand opportunities. We identify talent with founder potential and secure exclusive IP for future brand development. Our brand development expertise supports seamless collaboration and competitive timelines to bring the artist’s vision to life with authenticity.
Supporting the brand through
its lifecycle
Great Bowery’s relationship with the artists allows us to constructively coach artists-turned-company founders to build synergies between their career and brand development efforts. Great Bowery’s expertise is critical in maintaining the artist’s influence in the industry and ensuring it complements their brand.
Backing credible
talent to become
founders
We pre-qualify a recurring pipeline of talent through Great Bowery for new brand opportunities. We identify talent with founder potential and secure exclusive IP for future brand development. Our brand development expertise supports seamless collaboration and competitive timelines to bring the artist’s vision to life with authenticity.
Our team
Our team brings their unique expertise to developing and launching innovative businesses to the market.
Daniel Tyson
Management, Brand & Talent
Daniel Tyson is a 15-year beauty expert, bringing extensive experience in brand marketing, strategy and communications. Through his experience working with industry leaders (L’Oreal, Estee Lauder) and with industry-leading founders to shape and launch their brands, Daniel is a trusted and accomplished creative leader with a talent for dynamic ideation and successful marketing strategy execution.
Lloyd Shillabeer
Creative Services & Tech
Lloyd Shillabeer is a visual strategy and creative specialist working with brands, artists, and clients to help manage and bring creative projects to life. His discerning eye and clever approach to design deliver impactful and innovative results.
Claudia Poccia | gbi Advisor
Business & Retail
Claudia is a 30+ year beauty veteran and brand leader recognized for her unwavering passion for building industry-changing brands. She has been partner of game-changing artists that have defined different eras of the beauty industry. Through her extensive corporate experience building and leading brands for the world’s top beauty players (L’Oreal, Estee Lauder, Avon, Shiseido), Claudia has a proven track record in driving business performance from the very early stages through to scale.
Liz Sands | gbi Board
CEO Great Bowery
Liz Sands is Chairman and CEO of Great Bowery and has over 25 years of experience in operational restructuring and private equity. She has successfully led and delivered cost reduction and revenue growth initiatives in complicated environments across multiple geographies. Her success in delivering industry transformation is her ability to tackle leadership, performance, and structural challenges that cut across formal organizational boundaries.
John Petrillo | gbi Board
CFO Great Bowery
John Petrillo is the CFO of Great Bowery. John is a 20+ year veteran with expertise in finance, business operations, and project management. During his career, he has specialized in working with small and mid-size companies overseeing all aspects of finance, accounting, human resources, and operations.
Richard Kilner | gbi Board
Great Bowery Board, Private Equity
Richard Kilner is a chartered civil engineer and a member of the Institution of Civil Engineers. He has held several senior positions in construction and private equity. Richard brings specific experience in strategic development, risk management, corporate governance, mergers and acquisitions, commercial, business process outsourcing, and healthcare. He was a partner at 3i Group plc, where he was involved in significant investments in Asia, the USA, and Europe.
To learn more about gbi, get in touch.
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